the Fiat 500 which will be a 2012 model

It can't be much "newer" than this one - the Fiat 500 which will be a 2012 model and not available until next year. It was unveiled at the Los Angeles Auto Show last week and I was lucky enough to have a front row seat during the press conference. During the two day media frenzy, this press conference and unveiling probably received the most attention of all the events.

After some loud music and swirling spotlights, a small, red 1957 Fiat 500 drove onto the stage. A very attractive lady got out of the car. Attractive females and shiny automobiles have always been a part of car shows. But it became instantly obvious that this was not a typical female model or product specialist employee. This was Laura Soave, the Chief Executive for Fiat North America.

Soave has been with the North American Volkswagen team for several years, but Fiat recently hired her to take control of the brand in the United States. She is a first-generation Italian-American with a lot of her family still in Italy. She commented, "This is not just a job for me, it is a passion and very near and dear to my heart." She showed a photo on the large screen, of her as a small girl standing on the hood of a Fiat back in Italy.

The 2012 Fiat 500 will be called a Cinquecento and will compete directly against the Mini-Cooper and other small cars. Besides looking very cute, the anticipated price of $15,500 attracts a lot of attention. The Cinquecento will have a six speed automatic transmission for the North American market. Standard shift is all that is available in Europe. The styling and overall looks will remain true to the Fiat heritage and Soave is almost passionate about that. Her sense of duty to Fiat was obvious throughout her talk. "My job is to protect the Fiat brand and keep it consistent around the world," she said.

The Fiat 500 Cinquecento will retain the European names for the three trim levels - Pop, Sport, and Lounge. Each of these models was driven onto the stage during the press introduction. There are 14 exterior colors and 14 interior colors, and these will all have Italian names. This was Soave's idea also. "I renamed all our colors in Italian to distinguish ourselves more and have more Italian-ness in the brand," she commented. For example, red will be called "roso."

 

The Fiat 500 scores extremely well for its safety features. The car might be attractive but it is tough as well. The car consists of seven air bags which is key feature for a small city car. It scored a full five stars following EuroNCAP tests.

As BMW captured what was best about it and built a Mini giving it modern features. However, the Mini bulked up significantly on the journey, the Fiat continued to focus on small. That's what Fiat is good at. The new 500 inherits the original's period chic, while doing the sensible transitions, like moving the engine to the front, letting a hatch into the rear and giving it a modern stylish car incorporated with excellent safety characteristics.